Amazon Ads (PPC)
Amazon Ads Agency: Profitable PPC Management
Amazon advertising measured by profit, not clicks.
Assess my brandAcobet Agency manages Amazon Ads (Sponsored Products, Sponsored Brands and Sponsored Display) for brands already selling on Amazon, aiming to grow total sales while keeping ACoS and TACoS within each product's margin.
What's included
- Ad account audit: structure, search terms and wasted spend
- Campaign structure by goal: launch, brand defense and scale
- Keyword research and ongoing negative targeting
- Bid and budget management based on each product's real margin
- Sponsored Brands and Sponsored Display for Brand Registry brands
- Listing optimization so paid traffic converts
- Monthly report on sales, ACoS, TACoS and ROAS
Who it's for
- Brands spending on Amazon Ads without knowing which campaigns are profitable
- Brands with high ACoS that want to grow without losing margin
- Brands launching new products that need ranking fast
How we work
- 01
Audit
We review your campaigns and each product's margin to set how much you can invest.
- 02
Restructure
We organize campaigns by goal and cut spend that doesn't sell.
- 03
Optimize
We adjust bids, keywords and negatives every week.
- 04
Scale
We raise spend only where profitability supports it.
Investment
Included in our Amazon management plans, from $750/month + 10% of incremental sales. You pay ad spend directly to Amazon.
Frequently asked questions
What are ACoS and TACoS?
ACoS (Advertising Cost of Sales) is ad spend divided by the sales those ads generate. TACoS (Total ACoS) is ad spend divided by the product's total sales, paid and organic. TACoS shows whether advertising is also lifting organic sales.
What is a good ACoS on Amazon?
It depends on your margin. ACoS is healthy when it stays below your pre-advertising margin: if you make 35% before ads, a 25% ACoS is still profitable. During launches a higher ACoS is acceptable for a while to gain ranking.
Which Amazon Ads campaign types do you manage?
Sponsored Products, Sponsored Brands (including video) and Sponsored Display. Sponsored Brands and most Display formats require enrollment in Amazon Brand Registry.
How long until I see results?
Spend improvements usually show in 2 to 4 weeks as unprofitable campaigns are cut. Sales and organic ranking gains typically consolidate in months two to three.
Does ad spend go through Acobet?
No. You pay for ads directly to Amazon with your own payment method. We manage and optimize the campaigns in your account.
Related guides
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