How Much Does an Amazon Agency Cost? Pricing Models Explained

The 3 most common pricing models

Model	How it works	Upside	Risk
Fixed fee	A flat monthly retainer	Predictable cost	The agency earns the same whether you grow or not
% of total sales	A percentage of everything you sell	Tied to volume	You also pay for sales you already had
Fee + % of incremental	Flat fee + % of growth only	Real alignment with results	Requires a well-defined baseline

Why the baseline matters

If your brand already sells $20,000/month and the agency takes 10% of total sales, you pay $2,000 even if it added nothing. With an incremental model, you first measure what you sold before (the baseline) and the variable part applies only to growth.

Example with Acobet's model

Say your brand adds $20,000 in incremental sales in a month:

Plan	Fee	% of incremental	Total
Growth	$750	10%	$2,750
Scale	$1,500	8%	$3,100
Elite	$3,000	6%	$4,200

Try your own numbers with the interactive calculator on the Acobet website.

Questions to ask before hiring an agency

1. How is the variable part calculated, and against which baseline?
2. Who pays for ads, and who owns the accounts?
3. What exactly does the fee include?
4. Is there a minimum term and notice period?
5. How often and in how much detail do they report?

How Acobet Agency works

Acobet Agency manages Amazon, Shopify and Mercado Libre for brands doing $5,000+ per month. We charge a fixed fee plus a percentage of incremental sales only, you pay ad spend directly to each platform, and the minimum term is 3 months. See plans and pricing.