Can you sell on Amazon from Latin America?
Yes. Amazon lets companies from any Latin American country open a Seller Central account and sell on its marketplaces. For brands from the region, the three most relevant destinations are:
| Marketplace | Currency | Why consider it |
|---|---|---|
| Amazon US (amazon.com) | USD | The largest market; best for differentiated products with room to compete. |
| Amazon Mexico (amazon.com.mx) | MXN | Close logistics and culture; less saturated than the US. |
| Amazon Brazil (amazon.com.br) | BRL | A huge market that requires Portuguese and local tax adaptation. |
Amazon actively promotes Mexico and Brazil through its Global Selling program, with FBA logistics and Amazon Ads support in both countries.
Requirements before you start
- A registered company and documents for its legal representative.
- A bank account that can receive payouts in the marketplace currency.
- A registered trademark (or pending application) from an office Amazon accepts, if you want Brand Registry.
- Product codes (GTIN/UPC) or a GTIN exemption for your own brand.
- Compliance with the destination country's rules for your category.
What it costs to sell on Amazon
- Selling plan: the Professional plan has a fixed monthly fee.
- Referral fee: in most Amazon US categories it is 15% of the total sale price, with a $0.30 minimum per unit. Some categories are lower or tiered by price.
- FBA fees: storage and per-unit fulfillment fees based on size and weight.
On top of that comes advertising (Sponsored Products, Sponsored Brands), which is usually essential in competitive categories.
The 4 levers that move sales
- Optimized listings: keyword-driven titles, benefit-led bullets, professional images and A+ content.
- Structured PPC: campaigns split by match type and intent, with budgets managed by profitability (ACoS/TACoS).
- No stockouts: running out of FBA inventory costs organic rank that is expensive to win back.
- Reviews and brand protection: official programs like Amazon Vine and Brand Registry.
In-house or with an agency?
If your team already knows Amazon, you can run it in-house. If not, a specialist agency shortens the learning curve. Acobet Agency manages Amazon, Shopify and Mercado Libre for brands doing $5,000+ per month, charging a fixed fee plus a percentage of the sales we add above your baseline. See our Amazon management page.
Frequently asked questions
Can I sell on Amazon US from Mexico, Colombia or Venezuela?
Yes. Amazon accepts international sellers in Seller Central. You need a company, legal representative documents, a bank account that receives USD payouts and compliance with US import rules for your category.
How much does Amazon charge per sale?
In most Amazon US categories the referral fee is 15% of the total sale price, with a $0.30 minimum per unit. FBA fees apply on top if you use Amazon's fulfillment.
Do I need a registered trademark to sell on Amazon?
Not to sell, but you do to join Amazon Brand Registry, which unlocks A+ content, Sponsored Brands and brand protection tools. Amazon accepts registered marks or eligible pending applications.
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